News

Woman relaxing in outdoor wooden sauna
The Science Behind Saunas: What Heat Does to Your Body
Your body doesn't know the difference between a sauna and a moderate workout. Your heart rate climbs, blood vessels dilate, and a flood of protective proteins activates at the cellular... Read more...
Woman in outdoor cold plunge
Science Behind Cold Plunges: What Research Shows
Your body treats cold water like a threat. The moment you step into a cold plunge, your nervous system fires a cascade of hormonal, cardiovascular, and cellular responses that most... Read more...
Outdoor infrared sauna
Inside America's Sauna Boom: Searches Up 71% Since 2022
New analysis of four years of DataForSEO search data reveals that US searches for "sauna" have grown 71% since 2022, peaking at 550,000 in a single month.  Per-capita demand is... Read more...
Cedar outdoor sauna in backyard
Britain's Sauna Boom: UK Searches for Saunas Hit New Record
New analysis of UK Google search data reveals a category-wide surge in British sauna demand - with ownership-intent queries now outgrowing health-benefit searches for the first time on record. We... Read more...
Wood-burning sauna stove with cold plunge
Sauna Before or After Cold Plunge? The Right Order Matters
You want the benefits of both heat and cold therapy, but you're not sure which to do first. Get it wrong, and you could blunt your recovery, mess with your... Read more...
Woman relaxing in sauna
How Long Can I Stay in a Sauna (By Type and Experience Level)
Most people overthink sauna timing. They either bail after five minutes, feeling like they wasted the session, or white-knuckle through 30 minutes and stumble out dizzy. Neither gets you the... Read more...
Man entering outdoor ice bath
Cold Plunge Searches in US Have Fallen 55% From 2024 Peak
Every trend report from early 2026 still frames the cold plunge as a rising wellness category. An analysis of 56 cold-plunge-related keywords across 48 months of US Google Ads data... Read more...
Woman resting in steam sauna
Are Saunas Good for You? 9 Research-Backed Benefits
Short answer: yes. A 20-year study tracking over 2,300 men found that frequent sauna users had a 40% lower risk of dying from any cause. That's not a marginal improvement.... Read more...
Carbon vs Ceramic Infrared Sauna Heaters: Which One Is Better?
Carbon vs Ceramic Infrared Sauna Heaters: Which One Is Better?
Buying an infrared sauna is an exciting addition to your daily wellness routine, which means you have to make some important decisions to find the right sauna. Some factors sauna... Read more...
How to Choose the Right Size Infrared Sauna for Your Home
How to Choose the Right Size Infrared Sauna for Your Home
If you have decided to buy an infrared sauna to use at home, congratulations; you just made an important decision for your health and wellness. Now, the tough part about... Read more...
Do Saunas Use A Lot Of Electricity? 2026 Cost Guide
Do Saunas Use A Lot Of Electricity? 2026 Cost Guide
A lot of people like you have this question, “Do saunas use a lot of electricity?” Whether it's traditional or infrared, indoor or outdoor saunas, if you are planning to... Read more...
How to prepare for your first ice bath
How to prepare for your first ice bath
Let’s be honest, stepping into cold water isn’t something you naturally do. But once you realise how good an ice bath can be for your recovery, regaining energy, and feeling... Read more...